Striding 2
Marketing
Choosing the right name for your site
Registering your business name is easy as long as it has not been registered already by another client. Let us know the name of your business or preferred name as soon as possible, we can quickly make a check. If you are just starting up in business then this is no problem. We can also check out your preferred business name on the companies register and the web to see if you are able to use it.
Swapping links
You can swap links with other sites. For example if you manufacture screw drivers then one of your suppliers may be happy to provide a link on their site and you could also link to their site.
Marketing literature
Your marketing literature can be printed out from the site to give to clients. Remember that as the web uses 72 dpi (dots per inch) and printing companies use 300dpi your web pages would look fuzzy if they were sent to a printers to do professional brochures and you should talk directly to your printer if you need this kind of publicity.
Getting a Search Engine ranking
This is down to a number of things. Don't expect it to happen overnight because the longer your presence is on the web the more likely search engines are to find you and the more likely other sites will link to you. We register you with Search Engines but they all have a backlog due to the sheer volume of sites being put on the web. We write metadata in your site which helps the Search Engine Robots find your site based on keywords. Don't forget traditional publicity helps enormously. Tell your friends and customers your URL and print it on your stationery and publicity.
Advertising on a Search Engine
Nowadays the only sure way to get a high ranking on a search Engine is to pay for it although standard entries are still free. It would be up to you to buy an entry on a Search Engine. back to top Banner advertisements. Advertising on banners can bring lucrative rewards, particularly if your business operates in a niche market. Ask about banners when agreeing your web site brief.
Exchanging links with other businesses
Link exchanges are agreed between businesses and are usually pursued by companies where synergies exist in product manufacture, delivery or target audience.
Search statistics
We will give you an idea of how many people are looking at your site twice a year from the statistics held on our servers.
Social Media
You can use free social mnedia sites suchas Facebook oe Twitter to talk about your business or products and thus direct more traffic to your own site. You can also embed lkinks to Twitter in the site so that people can see exactly what you've been saying.
